Digital Product

RetailMeNot: Profile and Activity Feed

Objective

Update current profile section to encourage engagement from all types of site users, not just those that contribute content to the site. This was the first project run as a Design Sprint. As a product team, we were able to get concepts in front of several groups of users in two weeks by having focused sessions with designers, product owners, and developers over the course of four days

Roles

  • Design Sprint Leader
  • User Research
  • Journey Maps
  • Wireframes
  • Visual Design

Design Sprint

Journey Maps

Wireframes

Visual Design

RetailMeNot: iOS Merchant Offers Page

Objective

Update Merchant pages to allow for branding opportunities and to allow for featured content and contextual "bucketing" of content

Roles

  • Wireframes
  • UI Design

Updated header and feature content

Filtering

RetailMeNot: iOS Checkout Funnel

Objective

Implement a checkout funnel for the purchase of gift cards in the native app experiences

Roles

  • Art Direction
  • Wireframes
  • UI Design

Visual Design of Select Screens

DSW: Buy Online Pick-up in Store

Objective

Integrate functionality that allowed user to view local store inventory and purchase it from both the e-commerce desktop and mobile site and pick-up the item within two hours at their selected location.

Roles

  • User Research
  • Journey Maps
  • Wireframes
  • UI Design

User Flow

Location/Inventory Module Wireframes

Desktop Visual Design

Mobile Visual Design

DSW: Responsive Product Reviews

Objective

Create a responsive layout that allows for product reviews to be entered on both full and mobile site experiences

Roles

  • Journey Maps
  • Wireframes

Sketches & Journey Map

Mobile Wireframes

 

Desktop Wireframes

 

DSW: iOS Rewards In-Store Experience App

Objective

Create an iOS application that is focused on providing DSW Rewards members an enhanced in-store experience.

Roles

  • Journey Maps
  • Wireframes
  • UI Design
  • Art Direction

Mobile Visual Design

 

DSW: Checkout Funnel Refresh

Objective

Without changing the page content or flow, increase clarity and conversion through the checkout funnel through UI updates and shifts in heirarchy.

Roles

  • Wireframes
  • UI Design

Desktop Visual Design

Mobile Visual Design

 

DSW: Blog Template

Objective

Create a blog template that allowed for updates about fashion, user stories, quizzes and social outreach.

Roles

  • Wireframes
  • UI Design
  • Art Direction

Desktop Visual Design

Mobile Visual Design