Update current profile section to encourage engagement from all types of site users, not just those that contribute content to the site. This was the first project run as a Design Sprint. As a product team, we were able to get concepts in front of several groups of users in two weeks by having focused sessions with designers, product owners, and developers over the course of four days
Update Merchant pages to allow for branding opportunities and to allow for featured content and contextual "bucketing" of content
Implement a checkout funnel for the purchase of gift cards in the native app experiences
Integrate functionality that allowed user to view local store inventory and purchase it from both the e-commerce desktop and mobile site and pick-up the item within two hours at their selected location.
Create a responsive layout that allows for product reviews to be entered on both full and mobile site experiences
Create an iOS application that is focused on providing DSW Rewards members an enhanced in-store experience.
Without changing the page content or flow, increase clarity and conversion through the checkout funnel through UI updates and shifts in heirarchy.
Create a blog template that allowed for updates about fashion, user stories, quizzes and social outreach.